It was so easy to integrate, Seb at Super Payments did it all for me. Best of all, it’s keeping people coming back to our business, so not only do we pay less, we retain customers too. It’s a no-brainer
— Nick P, Founder
Little Green Radicals using Super Payments to lower costs and retain customers Copy Copy
Fashion Brand
Costs
Back in 2005 Little Green Radicals began with the simple idea of making beautiful children's clothing, with a focus on sustainability, fair trade, and promoting a positive environment and social impact. The business performed strongly for the first 15 years, but following the impact of the Covid pandemic and the cost of living crisis in the UK, the business found itself suffering from both increases in supply chain costs as well as general day-to-day operating costs. In addition, they were looking for new ways to increase top line growth.
As the business searched for ways to cut costs without impacting the quality or sustainability of the clothes they produced, one area stood out for them; high payment processing fees. A large proportion of customers shopping with Little Green Radicals were using PayPal but the business was paying 2.9% per transaction.
In order to help boost profitability, and grow top-line revenue, the founder of Little Green Radicals wanted to find an alternative payment solution and he turned to Super Payments:
“I asked myself, why are we paying transaction fees? That’s why I leapt on Super Payments. It became obvious through my conversations with Super Payments, that not only would I save money on transaction fees, but their Cash Rewards programme could be a critical growth driver for the business”. Nick P
Why Super Payments?
Little Green Radicals chose Super Payments for two reasons: the combination of free payments and the added benefit of a cash rewards programme to assist with customer retention, helping the business to Save and Grow.
Nick and the team had historically focused on Google, PR and affiliate marketing for customer acquisition but were increasingly focused on finding new ways to deepen relationships with customers and drive repeat business.
They chose to offer 5% in Cash Rewards to all customers who paid using Super Payments, essentially creating their own in-house loyalty programme, increasing the propensity of repeat purchases coupled with their business’ retention ambition. Nick and the team have been delighted by the early results.
